CHEVROLET COLORADO WINS COVETED TITLE OF MOTORTREND TRUCK OF THE YEAR 2024

The recently unveiled Chevrolet Colorado has clinched the prestigious title of MotorTrend’s 2024 Truck of the Year, securing the coveted "Golden Calipers." This marks the third triumph for the Colorado in MotorTrend’s Truck of the Year competition, having previously claimed victory in 2015 and 2016. MotorTrend praised the truck's contemporary interior, versatile bed, and robust feature set, highlighting its exceptional off-road capabilities across the lineup as integral to its success.

Ed Loh, Head of Editorial at MotorTrend Group, lauded the Colorado lineup's on- and off-road performance, particularly commending the ZR2 variant's prowess, which he deemed comparable to revered off-road vehicles. The award underscores the Colorado's comprehensive excellence across diverse terrains and utility requirements.

MotorTrend's Truck of the Year is a highly esteemed accolade, and the Colorado emerged victorious against 13 competing models this year. Evaluation criteria encompassed safety, design innovation, and the performance of intended function.

Chevrolet's Vice President, Scott Bell, expressed elation at the Colorado's achievement, emphasizing its elevated performance, capability, and refinement across all trims. The Colorado lineup, featuring variants like Work Truck (WT), LT, Z71, ZR2, and the new Trail Boss model, offers three distinct chassis stances tailored to optimize each model's capabilities, catering to varied customer needs for work and recreational activities, including off-roading.

This triumph for the Colorado follows MotorTrend's earlier recognition of the Chevrolet Blazer EV as its SUV of the Year, marking a unique milestone as both coveted awards were bestowed upon the same brand. The 2024 Colorado, assembled at General Motors' Wentzville Assembly in Missouri, is available for order across all trims, with deliveries slated to commence in early 2024.